Atwater wants to wish everyone a happy holiday and would like to thank everyone for their support over the last 4 years.

Atwater wants to wish everyone a happy holiday and would like to thank everyone for their support over the last 4 years.

Little Tyler landing on the cover of “The Newport Book” which is the Yellow Pages of Newport Beach for those of you that had no idea. We have just seen the cover but not the whole book so soon if not already Atwater and Tyler will be sitting on every single driveway or front porch in Newport Beach.


So we did a little in store promo for Wahoos the other day well actually about a month or so ago. I kept telling Marc to get me some pictures and he delivered some really good ones that we in turn printed out and had him sign. They are currently being spread out among the southern California Wahoo’s wherever there is a blank spot on the wall and for those of you that have ever had the pleasure of visiting a Wahoo’s know that real estate on those walls is hard to come by. We will keep posting the shots of the new locations as we get them in. The ones below are from the Wahoo’s on 2nd St in Long Beach.
The finished product ready to go spread joy throughout Southern California

Marc doing his first autograph signing.

These little jewels are everywhere

If you notice this is the same one he is signing above

Some pics of Marc in Hawaii this last week, every picture I got of him he seems to be eating.


Mr Ladjanski has been with us from the get go representing Philly and NY for us. He has been doing a lot of stuff lately with This Mob Blows which is a pretty cool site. He is still on top of his game and still ripping.






By TIFFANY MONTGOMERY
Atwater General Manager Greg Osthus gives us an emerging brand perspective in our “Looking back and ahead” series today. Atwater won Breakthrough Brand of the Year at the SIMA Image Awards this year.
Greg describes the impact of so many stores closing this year and why Atwater is focused on 2011.
What’s the biggest impact the recession has had on the industry this year, both with regard to business impact and the industry’s psyche?
1. Number of lost doors to sell to
2. Credit
Do you think those changes will be long lasting?
I do think we are in a slow recovery. We lost as an industry four years of growth in a single year. I am having one rep cover Santa Barbara to San Diego because of the shrinkage of accounts.
Housing will be slow to come back, which also impacts our customer. People are fearful for their jobs and rightly so.
I think we can come back, but it is a five-year plan.
What is your business prediction for the industry for 2010?
2010 will have a little more carnage in the first quarter with business trying to hang on from 2009. We have stopped the free fall from 2009, but still expect a flat year. Unemployment is too high. We will see some momentum in 2011.
Atwater’s mantra: “Get to 2011 and it’s going to be heaven.”